🌍 About Us | Pioneer Roots
🔥 Global Streetwear, Rooted in Culture
Pioneer Roots is an artisan streetwear label born between Sri Lanka and the U.S., built for creatives, change-makers, and cultural visionaries. Every piece we make blends heritage with hustle — designed to rep your roots while pushing the future forward.
We don’t follow trends. We follow truth — and turn it into fabric.
The Story Behind the Stitch
What started as a small, independent collaboration between artists in Colombo and creators in Brooklyn has grown into a global streetwear brand that celebrates diaspora identity, handmade excellence, and modern street culture.
We source ethically. We design boldly. We ship worldwide.
Every collection is limited-run and storytelling-driven — no fast fashion, no copies, no shortcuts.
✊ Why We Exist
We’re here to raise cultural creativity globally. To prove that your story, your roots, your origin — they’re worth wearing out loud.We believe in:
•🌱 Slow fashion, fast moves
•✂️ Design independence
•🌀 Global street style without borders
•🧵 Jobs with dignity for Sri Lankan makers
•🎤 Giving the mic to underrepresented voices
🌐 Be Global. Be Pioneer.
From NYC to Nairobi, London to Colombo — when you wear Pioneer Roots, you’re joining a global community of creatives repping their cultures with pride.
📦 Ships from Sri Lanka.
🔖 QR codes on every product link you back to its story.
📲 Follow us: @pioneerroots
Jessica Lake
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Rick Landry
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